Amitiza AR App

Categories:Augmented Reality

Date: Feb 2019

Development of an Augmented Reality application for the launch of the drug Amitiza of the pharmaceutical company Takeda. Two different interactives were generated within the same application. In the first, 4 markers of 2 meters x 2.50 meters were created which, when recognized by the mobile device, triggered 3D animations highlighting some of the characteristics of the medicine. People could record videos and send them to their emails to share their experience. The second part of the application made use of the "Merge Cube" to mount digital contents on their faces that could be appreciated through Google Cardboard glasses.